Sunday, December 14, 2008

Startup Tips Series: Fundamentals of Franchising by Armando Bartolome (Part 5)

Subtitle: What are the top 3 characteristics of a good franchisor?

Note: This is PART 5 in a series of posts on Start Up Tips: Fundamentals of Franchising by Armando “Butz” Bartolome. The full series is PART 1, PART 2, PART 3, PART 4, PART 5 and PART 6.

In PART 5, Mr. Bartolome cited 3 characteristics of a good franchisor. Here’s PART 5 of Bam’s interview with Mr. Armando Bartolome:

(START OF INTERVIEW – PART 5)

BAM: Ok, how do you, how do you choose, what will the characteristics of a good franchisor? When you’re choosing, what are, like, the top 3 things to look for, and you’ll know that it’s a good franchisor?

BUTZ: Well, first, the franchisor is involved. Franchisor has the experience, (one) that’s passionate, and really can talk out of, you know, can talk, just even waking up, about the business.

Check the market’s acceptance of the brand and its products. (Source: Start Up)

A, second is, the acceptance of the market, the brand, the product and the research, you know, like, how often do they continuously come up with products and promotion, not just advertising, but more on the involvement.

The third is actually being passionate in helping the franchises. This I often call responsible franchising. Because franchising is just franchising. You have this pseudo-franchisors, you have this mediocre, you have this (what?) franchisors, but I always tell, choose the responsible franchisor.

Choose a responsible franchisor. (Source: Start Up)

(END OF INTERVIEW – PART 5)

Top 3 characteristics of a good franchisor

1. A good franchisor is involved. A good franchisor is hands-on.
2. Choose a franchisor whose brand and products are accepted by the market.
3. A good franchisor is passionate in helping his/her franchisees. Choose a responsible franchisor.

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